With front-of-house staff continuously on the go and back-of-house personnel seated at computers, sharing timely updates from corporate headquarters with retail shop employees has always been difficult.
With the many sorts of gadgets used to access communication tools like email, text messaging, and the Internet, it’s much more difficult nowadays. It’s not simple to decide how to reach everyone with crucial news and making the incorrect selection can lead to a variety of message breakdowns in any retail communications.
Here are some of the most frequent communication issues that ground-level employees face, as well as recommendations that management can take to solve store communication problems
Fix Communication Gaps among Hypermobile Retail Employees
When your workforce is hypermobile, always on the move, and seldom sits at a desk, mobile solutions are essential. Your retail personnel is seldom in front of a computer to check their email and obtain solutions, whether they’re dealing with in-store demands or other customer care difficulties.
A business communication platform that combines the simplicity of a social network with the relevance of a corporate site can fix retail communications.
Make Communications a Two-Way Street
Traditional retail communications are a one-way street, with information being passed from headquarters to staff, who then act on it. This isn’t a healthy dynamic. Employees have no method of communicating when they don’t comprehend instructions, and HQ has no way of knowing how successfully the information has been received and applied.
A good communication structure is more like a roundabout or a circular highway than a one-way street or even a two-way street. Feedback from all stakeholders must be disseminated regularly. Retailers may do this by incorporating feedback loops into their communications, allowing HQ to receive immediate input on how clear instructions are, retail employees to receive immediate feedback on how well tasks were completed, and store managers to receive immediate audit feedback.
Ensure Important Information is Available on the Shop Floor
Messages typically require store personnel to leave the floor to receive them, regardless of the means of communication. Workers must leave the floor or labor longer to read store messages since computers with access to business portals, employees’ devices, and staff bulletin boards are typically housed in back rooms or managers’ offices.
Everyone’s lives are made easier by portable devices having access to an in-store communication system. Staff may access essential information on the sales floor without losing out on opportunities to connect with consumers, whether it’s placed on a common device (e.g., a tablet or computer), at checkout, or on their own devices (if you want to implement a bring your own device policy).
Employees may transmit their expertise directly to customers and increase retail performance by using portable devices to obtain information about promotions, sales tips, and product specifics.
Centralize Corporate Communications and Information
Employee onboarding and everyday work may be simplified with a single point of access, reducing stress associated with training, career growth, and high turnover costs.
Encourage knowledge exchange with HR communication and productivity applications adapted to your needs