Employees are the lifeblood of every retail business. Staff can upsell consumers, prevent complaints, and keep customers coming back for more if they are properly taught and equipped. Poor retail staff performance, on the other side, can stifle sales. One bad encounter is all it takes for clients to walk out the door for good.
We discuss different ways business owners can foster retail employee performance to motivate retail workers.
Punctuality is an important backbone in businesses like retail. Inconsistent shifts with varied start times can be perplexing and may result in variable commuting times. A set timetable allows employees to arrive on time and be ready to service clients as soon as their shifts begin. Because managers scheduled their most experienced personnel at important periods, the study found that regular schedules resulted in greater customer service.
Senior Colleagues Should be Given More Hours
Giving part-time employees with higher seniority a soft guarantee of 20 hours per week is one strategy to increase overall retail employee performance. You’ll get greater results if you schedule more experienced workers in the store since this personnel is likely to be more talented and productive than new ones.
Scheduling extra hours for your more experienced staff may also enhance morale and aid with employee retention, as they will be able to depend on a consistent amount of salary each pay period.
Hire Based on Attitude Rather Than Skills
It may be tempting to recruit someone who appears to be a good fit on paper and has several years of retail experience. Day-to-day skills, on the other hand, may be taught. Respect, generosity, and a willingness to serve, which go a long way toward guaranteeing pleased clients, cannot be taught.
Hiring someone with an open and positive attitude who is eager to learn is considerably easier and more successful. Conducting group interviews and observing how candidates interact with one another is a better technique to assess job hopefuls than simply reviewing resumes. This is an excellent method for evaluating interpersonal and communication abilities.
Use Modular Training
Because it might be difficult for managers to find enough time for staff training, they can consider modular training which consists of short, flexible sessions rather than extensive lectures. Because you aren’t paying for unnecessary additional employee hours, modular training is easier to fit into employees’ schedules and will be less expensive. This is a flexible option that won’t jeopardize long-term training or retail personnel performance.
Ensure Employees Have the Tools and Technology They Need to Succeed
Make sure you have strong all-in-ones and stationary POS terminals that won’t slow down your checkout process. You’ll be able to educate personnel more easily and provide a better experience for both employees and consumers with just one easy, integrated solution.
Retail employee performance is not an aspect of your business that should be taken lightly. It has the power to influence consumers’ impression of your brand and make or break your business.
Try using the above simple steps or consult a professional like General Workforce, with experience in employee performance optimization, to kick start a strategy to drive better employee performance as well as productivity and sales.